Posts Tagged ‘trademark’

EU Court Of Justice Says Selling Ads On Trademarked Keywords Is Not Trademark Infringement

Wednesday, September 23rd, 2009

So browsing my daily does of stupid, I come across this article.  it simply floors me at the lack of people’s vision.    Then again, mass media brainwashing pushes them, the education doesn’t do anything but feed fact with zero thought behind them (i.e. the blindingly obvious fact that history is written by the winners….rather one-sided information at best).  Read the article and you’ll see my response.  I’ve also posted it below as well….

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So now companies are so badly managed, as to not withstand a downturn in the economy, they turn to crying desperate pleas of ‘they are walking on our lawn!’ so that noone else can possibly sell anything that even hints at competition. Where will it stop? With Loreal now sue Sears for having a Britney Spears perfume sitting on the shelf next to it because ‘people may buy the OTHER perform because it’s trying to be like Loreal’? No different in the digital world. This is simple a shift in mentality and what, used to be called, an open market is. With searches and ads being built on keywords, how does this differ than any other advertising campaign? Maybe I should start a company called “Advertising Campaign” and sue anyone who ever uses those two words in their corporate documentation? Are people so confused that they actually believe that competition never, ever uses another company’s product to promote their own? How soon people forget their history lesson (http://legacy.lclark.edu/~nilsen/whitelaw.html). But companies will do anything to get more advertising for free I suppose….

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